Titel: Strategic Market Management
Författare: Aaker, David A. (University Of California, Berkeley) ,Mcloughlin, Damien (University College Dublin) ,Aaker, David A.,Mcloughlin, Damien
ISBN: 9780470689752
Utgiven: 2010-03-26
Förlag: John Wiley & Sons Inc
Sidantal: 368
Format: Paperback / softback
The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.
