Name: Advertising as Communication
Brand: Taylor & Francis Ltd
Price: 351 SEK
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Titel: Advertising as Communication Författare: Dyer, Gillian ISBN: 9780415027816 Utgiven: 1982-11-18 Förlag: Taylor & Francis Ltd Sidantal: 248 Format: Paperback / softback Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

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