Name: ISE Strategic Management of Technological Innovation
Brand: McGraw Hill
Price: 607 SEK
Availability: InStock

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Titel: ISE Strategic Management of Technological Innovation Författare: Schilling, Melissa ISBN: 9781260565799 Utgiven: 2019-02-28 Språk: English Förlag: McGraw Hill Utgåva: 6 Sidantal: 368 Format: Paperback Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovatoin strategy text in the world.&nbsp; It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading.&nbsp; It is designed to be a primary text for courses in strategic management and innovation and new product development.&nbsp; It is written with the needs of both business students and engineering students.

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