SAGE Publications
Corporate Communication
449 sek
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Nypris 599 sek
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Titel: Corporate Communication
Författare: Cornelissen, Joep P.
ISBN: 9781526491978
Utgiven: 2020-01-23
Förlag: SAGE Publications
Utgåva: 6
Sidantal: 336
Format: Paperback / softback
The Sixth Edition ofCorporate Communication:A Guide to Theory and Practicecontinues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose.
New to This Edition:
Författare: Cornelissen, Joep P.
ISBN: 9781526491978
Utgiven: 2020-01-23
Förlag: SAGE Publications
Utgåva: 6
Sidantal: 336
Format: Paperback / softback
The Sixth Edition ofCorporate Communication:A Guide to Theory and Practicecontinues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose.
New to This Edition:
- A revised chapter on comm's in the rapidly changing media landscape, incorporating new technologies and social media.
- Deeper coverage of key topics such as employee, crisis, and leadership communication alongside sustainability.
- New case studies with reflective questions to highlight the broad application of corporate communications.Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestlé.